Live Life Give Life
Live Life Give Life
upbeat copy for a charity brand
This UK-based organ donation awareness charity hired an established creative director to improve its image via ground-breaking campaigns and I was appointed as copywriter. The brief was to create a charity brand that broke free of the common tropes of its sector and avoid driving donations using "bad news" stories.
Part of Live Life Give Life's mission is to drive knowledge and resolve the many myths surrounding organ donation. I developed the brand's copy strategy for all platforms, its tone, key messages and the way that it interacted with its audience.
The resulting content is clear, interesting and memorable, and its style is upbeat and engaging. Interesting fact-bites and hashtags have also been developed for social media.
The new Live Life Give Life website marked the launch of the rebrand in 2020. I supplied all content for the site - from home and about pages, through to facts, FAQs and profiles.
testimonial
“Kate is by far one of the best writers and copywriters I have worked with to-date. Her support for the LiveLifegiveLife.org.uk website has been tremendous and perfect for what we needed. If you want the best out there and want precise to-brief work, look no further.”
Roydon Turner, creative director, Live Life Give Life