Urban Coo
Urban Coo
start-up and copy consultant
Urban Coo is a webstore selling Skandi-influenced pieces for the home. It needed help streamlining its brand personality in order to establish a copy strategy and key messages.
To start, I researched competitors and conducted a SWOT analysis. Then, we developed a vision and mission statement, elevator pitch and clear direction for the business, which led to the development of brand identity and behaviour.
Lastly came the copy strategy, including key messages, phrases, tone-of-voice and preferred terminology. From there I produced written materials, such as the brand's business plan, story and press assets.
testimonial
“When we were starting out, Kate encouraged us to dig deep and establish what our business was about and exactly who are customers were.
The work she did with us proved invaluable and helped us target and pitch our business operations and its communications.
We frequently refer back to the work Kate did with us and it keeps us on track - reminding us of our values and the way the brand should behave when communicating with its customers - something that's increasingly important as Urban Coo grows.”
Joanna Ross, founder + director, Urban Coo